Fueguia 1833

Julian Bedel

Julián Bedel is an Argentine perfumer who worked as a branding strategist for luxury goods before commissioning a fragrance for a Buenos Aires museum revealed a lack of niche perfumery produced in South America. In 2010 he founded Fueguía 1833 from his kitchen, drawing on Argentine history and culture, and built it into a global brand with an empirical, self-taught approach to composition — sourcing primary materials from Argentina and distilling them in Europe. The brand, named for an indigenous girl from Tierra del Fuego kidnapped by a British commander in the nineteenth century, positions itself as South America's first luxury cosmetic brand and among the first worldwide to prioritize sustainability.