Xyrena

Celebrity-partnered, on-demand, unisex fragrance.

51 fragrances since 2015, most often woody, sweet or aromatic. 98% are presented unisex.

united states · designer

Trick'r TreatAmerican PsychoDark RidePlasticAndy Kaufman Milk & Cookies

The signature

What makes it Xyrena

The accords Xyrena leads with and the notes it reaches for far more than other houses do, across all 51 of its fragrances and the 25,000 in our catalog.

Leads with

Share of its fragrances with each among their top three accords. The line marks every house.

  • Woody
    27%
  • Sweet
    25%
  • Aromatic
    24%
  • Vanilla
    14%
  • Ozonic
    8%
  • Aquatic
    8%

Notes it reaches for

How much more often a note appears in Xyrena than in fragrances overall.

  • 33×Earthy NotesIn 5 of 51 Xyrena fragrances, against under 1% of all
  • 31×cannabisIn 4 of 51 Xyrena fragrances, against under 1% of all
  • 27×ButterIn 4 of 51 Xyrena fragrances, against under 1% of all
  • 23×GrassIn 7 of 51 Xyrena fragrances, against under 1% of all
  • 19×Ozonic notesIn 5 of 51 Xyrena fragrances, against under 1% of all
  • 5.8×SugarIn 4 of 51 Xyrena fragrances, against 1% of all
The house

Xyrena is a United States-based fragrance house founded by Killian Wells, operating under a celebrity-partnered on-demand model. The brand, which released 51 fragrances between 2015 and 2026, produces unisex scents that combine niche quality with celebrity curation.

Through the years

50 launches since 2015

The busiest year was 2024, with 13, led by Trick'r Treat. Each year shows its best-known launch.

’15’20’25’26

Xyrena launches by year: 2015: 8, 2016: 6, 2017: 5, 2018: 4, 2020: 1, 2023: 1, 2024: 13, 2025: 3, 2026: 9.

The noses

Who composes for Xyrena

The perfumers credited on the most fragrances of the house.

The collection

Highest rated by Xyrena

Xyrena Fragrances | Scentsation