04 Pure Selection
“04 Pure Selection by Zara is a Floral fragrance for women”
The Quick Read
Respected, if divisive — a white floral, floral composition with a amber undertone. Voted best for spring and summer wear, leaning feminine.
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Launched in 2017, Zara's 04 Pure Selection is a floral fragrance that balances the freshness of gardenia and magnolia with the warmth of amber. The composition opens with gardenia and jasmine sambac, bringing a bright, crisp aroma that feels like walking through a sunlit garden. As it settles, ivy and lily-of-the-valley add a subtle green undercurrent, while ambroxan and benzoin provide depth and comfort. It’s a fragrance designed to feel both airy and enveloping.
Composition & Character
Notes Pyramid
Heart
The Soul
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Apply two sprays and let it sit for about five minutes before heading out — the green notes will soften into the floral heart, creating a balanced scent that lasts through the day. It’s best suited for daytime wear when you want a fresh, modern fragrance.
Designer Zara
More from Zara
Edited by Scentsation Editorial
The story behind the bottle.
The quiet confidence of an afternoon in a well-tended garden, where each bloom contributes to a harmonious whole.
Fig. 01 — 04 Pure Selection, Zara
Where to buy.
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