10 10 AM in Sicilia
“10:10 AM in Sicilia by Kenzo is a Citrus Aromatic fragrance for women and men”
The Quick Read
Well loved by wearers — a citrus, sponsored composition with a woody undertone. Voted best for summer wear — and genuinely unisex.
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Launched in 2011 by Sophie Labbé, 10:10 AM in Sicilia captures the essence of a sun-drenched morning on the Italian island. The fragrance opens with bright citrus notes from grapefruit and bergamot, which give way to the lush greenness of fig tree and the floral softness of freesia and peony. A woody base of Virginia cedar and vetiver adds depth and warmth, creating an olfactory narrative that moves seamlessly from dawn’s freshness to midday comfort.
This composition is a proof of Kenzo's blend of Japanese design sensibilities with a global aesthetic, perfectly encapsulating the vibrant yet serene energy of Sicilia.
Composition & Character
Notes Pyramid
Top
Opening
Base
Foundation
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
This fragrance benefits from a light application in the morning to allow its fresh citrus notes to shine. The base notes develop gradually over several hours, so reapply lightly if you want to maintain that initial freshness throughout the day.
Sophie Labbé
Founding perfumer · 102 fragrances
Designer Kenzo
More from Kenzo
Edited by Scentsation Editorial
The story behind the bottle.
The quiet bustle of an Italian morning market, where the air is filled with ripe fruits and blooming flowers.
Fig. 01 — 10 10 AM in Sicilia, Kenzo
Where to buy.
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