5 40 PM in Madagascar
“5:40 PM in Madagascar by Kenzo is a Oriental Vanilla fragrance for women and men”
The Quick Read
Well loved by wearers — a vanilla, sponsored composition with a floral undertone. Voted best for summer and fall wear — and genuinely unisex.
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Launched in 2009 by JoAnne Bassett, 5:40 PM in Madagascar by Kenzo is an Oriental Vanilla fragrance that captures the essence of sunset and the end of daylight. The composition opens with lotus, a nod to the exotic beauty of Madagascar, followed by Virginia cedar and freesia, which add a touch of woodiness and floral sweetness. At its heart lies vanilla, enveloping the wearer in a warm, comforting embrace.
This fragrance is part of Kenzo’s journey-inspired collection, reflecting the brand's distinctive blend of cultural influences and natural elements. The oriental-gourmand notes transport you to the serene beauty of Madagascar at dusk, where the air is filled with the aromatic promise of nightfall.
Composition & Character
How It Wears
Application Tips
Apply one to two sprays to your pulse points. The lotus and freesia notes will initially dominate but give way to the rich vanilla base over time. This fragrance is best worn in the evening or cooler weather, as it offers a comforting warmth that lingers close to the skin.
JoAnne Bassett
Founding perfumer · 2 fragrances
JoAnne Bassett, raised on a Minnesota farm among flowers and blooming trees, worked as a stockbroker before becoming an aromatherapist in 1993 and founding Bassett Aromatherapy. Her first public fragrances, Le Voyage and Réveiller, launched in 2001; she now works as a Master Natural Perfumer, crafting small-batch botanical fragrances from organic, wild-crafted essential oils.
Also created
Designer Kenzo
More from Kenzo
Edited by Scentsation Editorial
The story behind the bottle.
The quiet stillness just before night falls, when Madagascar’s lush landscapes are bathed in a warm, golden glow.
Fig. 01 — 5 40 PM in Madagascar, Kenzo
Where to buy.
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