724
“724 by Maison Francis Kurkdjian is a fragrance for women and men”
The Quick Read
Respected, if divisive — a aldehydic, white floral composition with a musky undertone. Voted best for spring and summer wear — and genuinely unisex.
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Launched in 2022, 724 by Maison Francis Kurkdjian is a composition that balances the crisp freshness of aldehydes with the warmth of white musk and sandalwood. The fragrance opens with Calabrian bergamot and Egyptian jasmine, creating an initial burst of brightness that quickly gives way to the powdery sweetness of mock orange and sweet pea. This interplay between fresh citrus and soft florals is complemented by the lingering warmth of white musk and sandalwood, making 724 a scent that feels both modern and lasting.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Base
Foundation
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
This cologne is best applied in one or two sprays — the aldehydic top notes are vibrant but fleeting. The powdery florals and musky base will develop over time, so it’s perfect for daytime wear when you want a scent that evolves with your activities.
Francis Kurkdjian
Founding perfumer · 234 fragrances · French
“My creations are an invitation to choose the scent that suits you daily, because I like the idea that each woman and man can express a part of themselves through perfume.”
Maison Francis Kurkdjian was born in 2009 from the encounter between Francis Kurkdjian, a renowned perfumer with scores of successful creations to his name, and Marc Chaya, Co-founder and President of the fragrance house. At only 24, Francis Kurkdjian composed his first perfume, "Le Male" by Jean Paul Gaultier, an international best-seller and game-changer of its time. Instead of relying on a very promising start to his career, he decided, as a precursor, to explore new possibilities and give olfactory creation a new artistic dimension. In keeping with his visionary outlook, in 2001 he set up his tailor-made perfume workshop, against the general tendency of perfume democratization, while constantly putting his know-how and sensibility at the service of the greatest fashion designers (Rick Owens, Hedi Slimane, Riccardo Tisci, Alber Elbaz or John Galliano), as well as the most iconic houses (Dior, Guerlain or Saint-Laurent). From 2003, artists like Sophie Calle, Christian Rizzo or Sarkis called on him to compose his first olfactory compositions - the starting point of his quest to break down the boundaries between different fields and the senses. In 2008, he was named Chevalier des Arts et des Lettres.
Also created
About the Brand
Maison Francis Kurkdjian
Light, radiance, and contemporary French perfumery
Founded by master perfumer Francis Kurkdjian, the maison is known for transparent, luminous compositions that blend traditional savoir-faire with modern sensibility. Signature use of radiant musks and airy florals defines the house style.
Designer Maison Francis Kurkdjian
More from Maison Francis Kurkdjian
Edited by Scentsation Editorial
The story behind the bottle.
The moment you step out into the morning light, feeling fresh and ready for the day ahead.
Fig. 01 — 724, Maison Francis Kurkdjian
Where to buy.
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