Always Now
“Always Now by Bottega Veneta is a Citrus Aromatic fragrance for women and men”
The Quick Read
Warmly received so far — a citrus, aromatic composition with a green undertone. Voted best for spring and summer wear — and genuinely unisex.
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Launched in 2026, Always Now by Bottega Veneta is a fresh aromatic composition that embodies the brand's commitment to modern elegance. The fragrance opens with a vibrant blend of citrus notes — lemon, sweet orange, green mandarin, and bergamot — which are underscored by the zesty kick of ginger and basil. This bright beginning gives way to a heart marked by fig milk and neroli, creating an unexpected balance between freshness and warmth. The base layers of vetiver, cedarwood, musk, and milky accords ground the composition with earthy depth and a soft sensuality.
Composition & Character
Notes Pyramid
Heart
The Soul
How It Wears
Application Tips
Always Now projects well from its citrus-aromatic opening but fades quickly within two hours. To make the most of it, apply two sprays to your pulse points for a lasting warmth that lingers long after the initial freshness dissipates.
Designer Bottega Veneta
More from Bottega Veneta
Edited by Scentsation Editorial
The story behind the bottle.
A brisk morning walk in an urban park, where sunlight filters through greenery and the air is crisp with possibility.
Fig. 01 — Always Now, Bottega Veneta
Where to buy.
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