Aretha
“Aretha by Ajmal is a Floral Fruity fragrance for women”
The Quick Read
Respected, if divisive — a white floral, woody composition with a rose undertone. Voted best for spring and summer wear, leaning feminine.
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Launched in 2016, Aretha by Ajmal is a Floral Fruity fragrance that encapsulates the brand’s mastery of perfume making. The composition opens with mandarin orange and pear, creating a bright and fresh top note that segues into a heart of Turkish rose, jasmine, and magnolia. This floral bouquet is anchored by woody and musky base notes like sandalwood, cedar, and musk, which provide warmth and depth. Aretha is a proof of Ajmal’s heritage in the Middle East, where the blend of fruity and floral accords speaks to a refined sensibility.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Base
Foundation
How It Wears
Application Tips
For best effect, apply Aretha to pulse points. The fruity top notes are vibrant but fleeting, so the musky and woody base will carry you through the day. It’s particularly suited for daytime wear when the brightness of the opening blends well with natural light.
Designer Ajmal
More from Ajmal
Edited by Scentsation Editorial
The story behind the bottle.
The first sip of lemon tea on a crisp autumn morning, where the tartness of citrus meets the warmth of floral and woody notes.
Fig. 01 — Aretha, Ajmal
Where to buy.
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