Armani Prive Charm
“Armani Privé Charm' by Giorgio Armani is a Floral Woody Musk fragrance for women”
The Quick Read
Respected, if divisive — a woody, powdery composition with a floral undertone. Voted best for spring and fall wear, leaning feminine.
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Launched in 2017 by Giorgio Armani and crafted by perfumer Alberto Morillas, Charm' is a Floral Woody Musk fragrance that embodies the sophistication and elegance of its Italian heritage. The composition opens with Calabrian bergamot and green tea, offering a fresh, crisp beginning before transitioning into a heart of floral notes and iris, which add depth and warmth. The base of guaiac wood, incense, white musk, patchouli, and vanilla creates an earthy, powdery foundation that is both comforting and enduring.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Base
Foundation
How It Wears
Application Tips
Apply one to two sprays to capture the full evolution from fresh bergamot and green tea to its rich base. Allow it to settle for five minutes before dressing — this will ensure that the scent develops fully on your skin without overpowering.
Alberto Morillas
Founding perfumer · 479 fragrances · Swiss
Alberto Morillas is a Spanish perfumer. He is a master perfumer at Swiss fragrance and flavor firm dsm-firmenich, where his notable creations have included Calvin Klein CK One, Giorgio Armani Acqua di Giò and Marc Jacobs Daisy. He has an independent line called Mizensir.
Also created
Designer Giorgio Armani
More from Giorgio Armani
Edited by Scentsation Editorial
The story behind the bottle.
The quiet sophistication of a private library where the crispness of citrus blends with soft floral notes, enveloped by warm wood and musk.
Fig. 01 — Armani Prive Charm, Giorgio Armani
Where to buy.
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