Belle De Jour
“Belle De Jour by Dior is a fragrance for women and men”
The Quick Read
Well loved by wearers — a fruity, rose composition with a powdery undertone. Voted best for spring and summer wear — and genuinely unisex.
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Launched in 2018 by Dior, Belle De Jour was crafted by François Demachy and embodies the brand's enduring elegance with a composition that shifts from fruity freshness to powdery warmth. The fragrance opens with bright citrus notes that give way to a heart of rose, creating an interplay between sweetness and floral depth. This is further grounded by a woody base that adds a subtle aquatic touch, ensuring the scent remains fresh and modern.
Composition & Character
Notes Pyramid
How It Wears
Application Tips
Apply Belle De Jour to pulse points for a light yet lasting effect. The fruity top notes are bright and fade quickly, so layering is key for maintaining its full character throughout the day.
François Demachy
Founding perfumer · 238 fragrances · b. 1949 · French
“I grew up in Grasse. The raw materials of perfumery are my mother tongue.”
François Demachy is the in-house perfumer-creator at Christian Dior, a title that places him among the most influential noses in the world. Born in Cannes and raised in Grasse — the historic capital of perfumery — he carries the craft in his blood. Before joining Dior in 2006, he spent two decades at Chanel. At Dior, Demachy has reimagined the house's olfactory heritage while pushing it forward, creating Sauvage (now the world's best-selling men's fragrance), Miss Dior Blooming Bouquet, and the prestigious La Collection Privée series.
Also created
Designer Dior
More from Dior
Edited by Scentsation Editorial
The story behind the bottle.
The crisp air of an early afternoon in a Parisian courtyard where rose petals mingle with the scent of freshly baked pastries, evoking a sense of refined comfort.
Fig. 01 — Belle De Jour, Dior
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