Blu
“Blu by Ajmal is a Floral Aquatic fragrance for men”
The Quick Read
Respected, if divisive — a ozonic, aquatic composition with a floral undertone. Voted best for spring and summer wear, leaning masculine.
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Launched in 2013 by Ajmal, Blu is a Floral Aquatic fragrance for men that marries the freshness of watermelon and bergamot with powdery musk and woody notes. The composition opens with vibrant watermelon and lavender, creating a crisp and refreshing start before transitioning into a heart of lotus and jasmine. The base of sandalwood and amber provides warmth and depth, grounding the aquatic top notes in a sophisticated way.
Composition & Character
Notes Pyramid
How It Wears
Application Tips
Blu is best applied in light sprays — the citrus and aquatic top notes are bright but fleeting. The powdery musk and woody base notes will carry you through the day, so a lighter application allows these notes to emerge naturally over time.
Designer Ajmal
More from Ajmal
Edited by Scentsation Editorial
The story behind the bottle.
The quiet confidence of an early morning walk by the sea, where fresh watermelon and bergamot give way to soft florals and warm woods as the day progresses.
Fig. 01 — Blu, Ajmal
Where to buy.
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