Boldly Seoul
“Boldly Seoul by Zara is a Floral fragrance for women and men”
The Quick Read
Respected, if divisive — a powdery, yellow floral composition with a floral undertone. Voted best for spring wear — and genuinely unisex.
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Launched in 2021 by Zara and crafted by renowned perfumer Jo Malone, Boldly Seoul is an unisex fragrance that captures the essence of its namesake city. The composition opens with a delicate yet bold note of violet, which transitions into the sunny and vibrant heart of mimosa before settling into a musky base that grounds the entire scent in a powdery warmth.
Composition & Character
How It Wears
Application Tips
Apply one or two sprays to your pulse points. The fragrance blooms within minutes, so let it settle for a few moments before heading out. It pairs well with light layers in cooler weather.
Jo Malone
Founding perfumer · 94 fragrances · b. 1963 · British
“I couldn't afford to go to perfumery school. So I taught myself. Sometimes not knowing the rules is the greatest advantage.”
Jo Malone is a self-taught perfumer and entrepreneur who fundamentally changed how people think about wearing fragrance. With no formal training — she learned by mixing bath oils in her kitchen — she built Jo Malone London into a global luxury brand defined by its elegant simplicity and innovative layering concept. Her fragrances, including Lime Basil & Mandarin and English Pear & Freesia, are designed to be combined, creating a personal scent wardrobe rather than a single signature. After selling her brand to Estée Lauder, she returned to perfumery with Jo Loves, proving that her creative vision remains as vital as ever.
Also created
Designer Zara
More from Zara
Edited by Scentsation Editorial
The story behind the bottle.
The quiet intensity of an urban rooftop garden, where violet and mimosa intertwine with the soft glow of city lights.
Fig. 01 — Boldly Seoul, Zara
Where to buy.
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