Boss Pure
“Boss Pure by Hugo Boss is a Woody Aquatic fragrance for men”
The Quick Read
Respected, if divisive — a citrus, sponsored composition with a white floral undertone. Voted best for spring and summer wear, leaning masculine.
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Launched in 2008 by Hugo Boss and crafted by perfumer Will Andrews, Boss Pure is a Woody Aquatic fragrance that balances freshness with warmth. The composition opens with bright citrus notes like lemon and grapefruit, creating an immediate sense of clarity and energy. As the scent evolves, it transitions into a heart of white floral and green accords, adding layers of sophistication without losing its crispness. Finally, the base notes of fig and hyacinth introduce subtle woody undertones that ground the fragrance, making it both contemporary and lasting.
Composition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Boss Pure has a bright opening that fades quickly, so aim for two sprays to ensure you catch its full evolution. The fragrance leans towards being close to skin rather than projecting widely, making it ideal for daytime wear where the crispness can shine without overpowering.
Will Andrews
Founding perfumer · 1 fragrances
Will Andrews, a scientist with a degree in industrial design, has three decades of experience in the fragrance industry, working in R&D and evaluation as a trained nose across the P&G Prestige Portfolio from 2006. He became Head of Education at Coty UK&I in 2017, based in Wimbledon, educating the industry on perfumery and its cultural significance.
Also created
Designer Hugo Boss
More from Hugo Boss
Edited by Scentsation Editorial
The story behind the bottle.
The feeling of stepping into a clean, well-lit office space — where the crisp scent of citrus mingles with subtle floral and woody notes.
Fig. 01 — Boss Pure, Hugo Boss
Where to buy.
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