BasilOpens with
Fig MilkHeart
VetiverDries down toWill you like it? Mark a few fragrances you own or love and we'll tell you.
Bottega Veneta · Sold as unisex
Always Now
A brisk morning walk in an urban park, where sunlight filters through greenery and the air is crisp with possibility.
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Always NowHow it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
HeartThe Soul
The story behind the bottle.
Launched in 2026, Always Now by Bottega Veneta is a fresh aromatic composition that embodies the brand's commitment to modern elegance. The fragrance opens with a vibrant blend of citrus notes — lemon, sweet orange, green mandarin, and bergamot — which are underscored by the zesty kick of ginger and basil. This bright beginning gives way to a heart marked by fig milk and neroli, creating an unexpected balance between freshness and warmth. The base layers of vetiver, cedarwood, musk, and milky accords ground the composition with earthy depth and a soft sensuality.
Always Now projects well from its citrus-aromatic opening but fades quickly within two hours. To make the most of it, apply two sprays to your pulse points for a lasting warmth that lingers long after the initial freshness dissipates.
Fig. 01 — Always Now, Bottega Veneta
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Designer Bottega Veneta
More from the house · founded 1966 · Italy
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Adds white floral, sweet and musky; shares musk and vetiver.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Warmly received so far: loved by 43%, disliked or hated by 0%.