Brand New
“Brand New by Moodeaux is a Floral Woody Musk fragrance for women and men”
The Quick Read
Respected, if divisive — a citrus, coconut composition with a white floral undertone. Voted best for summer wear — and genuinely unisex.
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Launched in 2024, Brand New by Moodeaux is a Floral Woody Musk fragrance that captures the essence of something fresh and invigorating. Perfumer Claude Dir has crafted this composition to be both unisex and strikingly modern. The citrus and green accords open with a burst of energy, while coconut adds an unexpected sweetness that transitions seamlessly into a heart of white florals. The salty and sweet elements create a dynamic contrast, making Brand New feel like a new beginning, crisp yet warm.
Composition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Brand New has a vibrant opening that fades quickly, so aim for two sprays to capture its full energy. The fragrance is best suited for daytime wear when the citrus and green notes can shine without overpowering other scents or environments.
Claude Dir
Founding perfumer · 37 fragrances
Designer Moodeaux
More from Moodeaux
Edited by Scentsation Editorial
The story behind the bottle.
The moment you step into a bright, sunlit room after a long day — clean, fresh, and rejuvenated.
Fig. 01 — Brand New, Moodeaux
Where to buy.
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