Custom
“Custom by Alfred Dunhill is a Woody Spicy fragrance for men”
The Quick Read
Respected, if divisive — a amber, smoky composition with a fresh spicy undertone. Voted best for fall and winter wear, leaning masculine.
Try Before You Commit
Sample first, then decide on a full bottle.
Live pricing isn't available yet — links open each seller's own search. Scentsation may earn a commission on purchases; link order is never influenced by it.
Custom by Alfred Dunhill, launched in 2011 and crafted by perfumer Ursula Wandel, is a Woody Spicy fragrance designed to reflect the brand's masculine elegance and tradition. The composition opens with a refreshing burst of red apple before transitioning into an invigorating core of black pepper. This spicy heart creates a dynamic tension, leading into a warm base of incense and Virginia cedar that offers both depth and personability.
Composition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Custom EDT is best applied in moderation. The bright top note of red apple fades quickly, so one to two sprays are sufficient to allow the spicy and woody base notes to unfold gradually throughout the day. This fragrance reads better close to skin rather than across a room.
Ursula Wandel
Founding perfumer · 13 fragrances
Designer Alfred Dunhill
More from Alfred Dunhill
Edited by Scentsation Editorial
The story behind the bottle.
A boardroom where the fresh scent of red apple meets the warm, woody notes of incense and cedar — a space where tradition and modernity blend seamlessly.
Fig. 01 — Custom, Alfred Dunhill
Where to buy.
Try before you commit
Decant communities and sample services let you wear a fragrance for a week before buying a full bottle. Find a sample
