DKNY 24/7 Electric
“DKNY 24/7 Electric by Donna Karan is a Oriental Floral fragrance for women”
The Quick Read
Still under the radar — a citrus, white floral composition with a tropical undertone. Voted best for summer wear, leaning feminine.
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Launched in 2025 by Donna Karan, DKNY 24/7 Electric is a vibrant Oriental Floral fragrance that captures the essence of modern femininity. Perfumer Laurent Le Guernec has created a composition that opens with bright citrus and tropical notes like mandarin and mango, leading to a heart of white florals such as gardenia and jasmine, which adds a touch of elegance. The base of amber, vanilla, and warm spices creates a cozy warmth that lingers on the skin, making this fragrance perfect for those who crave a balance between freshness and comfort.
Composition & Character
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Apply one to two sprays directly onto your pulse points. The citrus top notes are bright but fade within an hour, so allow time for the white floral heart and warm base notes to develop fully on the skin. This fragrance is best suited for daytime wear when its fresh and cozy qualities can shine through.
Laurent Le Guernec
Founding perfumer · 78 fragrances

Designer Donna Karan
More from Donna Karan
Edited by Scentsation Editorial
The story behind the bottle.
The hum of an urban cafe at midday, where the scent of fresh fruit mingles with soft florals and warm spices, creating a sense of vibrant yet comfortable energy.
Fig. 01 — DKNY 24/7 Electric, Donna Karan
Where to buy.
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