Driven
“Driven by Alfred Dunhill is a Woody Floral Musk fragrance for men”
The Quick Read
Respected, if divisive — a warm spicy, fruity composition with a citrus undertone. Voted best for year-round wear, leaning masculine.
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David Apel crafted Driven by Alfred Dunhill, which was launched in 2021 as a Woody Floral Musk fragrance for men. This composition opens with the bright freshness of red apple and lime, punctuated by the warmth of cinnamon and cardamom. The heart is an intriguing blend of jasmine and rose, adding a subtle floral complexity that contrasts beautifully against the top notes. The base notes of vanilla, amyris, amber, musk, and cedar create a rich, enveloping warmth that grounds the fragrance.
Composition & Character
How It Wears
Application Tips
Apply Driven to pulse points, as the top notes are bright but brief. The base notes take about an hour to fully bloom, so it's best to layer lightly in the morning and build up as needed throughout the day.
David Apel
Founding perfumer · 20 fragrances
Designer Alfred Dunhill
More from Alfred Dunhill
Edited by Scentsation Editorial
The story behind the bottle.
A well-appointed study where the crisp freshness of citrus meets the warm embrace of wood and vanilla — a space designed for focused thought and quiet determination.
Fig. 01 — Driven, Alfred Dunhill
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