Driven Eau de Toilette
“Driven Eau de Toilette by Alfred Dunhill is a Woody Aromatic fragrance for men”
The Quick Read
Respected, if divisive — a aromatic, fresh spicy composition with a woody undertone. Voted best for spring and summer wear, leaning masculine.
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Launched in 2021 by Alfred Dunhill, Driven Eau de Toilette is a Woody Aromatic fragrance created by perfumer Catherine Selig. This composition opens with bright green apple and bergamot, creating an invigorating freshness that cuts through the air. The heart of black pepper and juniper berries adds a subtle spiciness, while clary sage brings a herbal depth. As it settles, orange blossom lends a delicate floral touch, complemented by teak wood, amber, and vetiver, which anchor the scent with earthy warmth.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Driven Eau de Toilette has a bright opening that fades within two hours, so apply it liberally to ensure you capture its full essence. The base notes are robust enough to last through the day, making it ideal for daytime wear.
Catherine Selig
Founding perfumer · 4 fragrances

Catherine Selig knew from an early age she would become a perfumer, inspired by her great-grandfather, the 19th-century Swiss Maitre Gantier Parfumeur Meinrad Hilfiger. At age 10 her father gave her his formula book, and she went on to train at ISIPCA in Versailles with an internship in Grasse, then spent nearly 13 years at Firmenich before joining Takasago in May 2018, where she has created fragrances for GUESS Originals and Harlem Perfume Co.
Also created
Designer Alfred Dunhill
More from Alfred Dunhill
Collection Driven
Other editions of this fragrance
Edited by Scentsation Editorial
The story behind the bottle.
The crisp scent of a freshly sharpened pencil meeting the subtle warmth of leather-bound notebooks — an atmosphere where focus and comfort blend seamlessly.
Fig. 01 — Driven Eau de Toilette, Alfred Dunhill
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