Electric Heart
“Electric Heart by Michael Malul London is a fragrance for women”
The Quick Read
Respected, if divisive — a floral, musky composition with a powdery undertone. Voted best for year-round wear, leaning feminine.
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Electric Heart by Michael Malul London was launched in 2019 and is the creation of perfumer Roger Howell. This fragrance captures a vibrant and dynamic essence with its floral heart that blossoms into a musky, powdery warmth. The opening notes of rose and white florals are bright and uplifting, while the base of patchouli and woody accords provides a grounding contrast that keeps it from feeling too sweet or overwhelming.
Composition & Character
How It Wears
Application Tips
Apply one to two sprays on pulse points; the bright florals will fade into a warm, powdery base over time. This fragrance suits daytime wear but really comes alive in the evening when it offers a soft, musky presence.
Roger Howell
Founding perfumer · 9 fragrances
Roger Howell has spent over three decades in fragrance creation as a chief perfumer, building several perfuming departments from the ground up. He serves as Vice President and chief perfumer of Alpha Aromatics and, in May 2025, was named President of the American Society of Perfumers.
Also created
Designer Michael Malul London
More from Michael Malul London
Edited by Scentsation Editorial
The story behind the bottle.
The hum of city life after dark, where the air is filled with a mix of floral notes and subtle musk, creating an atmosphere that's both energizing and comforting.
Fig. 01 — Electric Heart, Michael Malul London
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