Emporio Armani Because It’s You
“Emporio Armani Because It’s You by Giorgio Armani is a Floral Fruity fragrance for women”
The Quick Read
Respected, if divisive — a fruity, sweet composition with a rose undertone. Voted best for year-round wear, leaning feminine.
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Launched in 2017 by Giorgio Armani and crafted by perfumer Anne Flipo, Emporio Armani Because It’s You is a Floral Fruity fragrance that captures the essence of modern femininity. The composition opens with raspberry and lemon, creating an initial burst of fruity freshness before transitioning into a heart of rose and neroli. This floral bouquet is softened further by vanilla, musk, and amberwood notes, resulting in a warm and inviting scent that feels both sophisticated and comforting.
Composition & Character
How It Wears
Application Tips
One or two sprays is sufficient to capture the essence of this fragrance. The fruity top notes are bright but fleeting, so it’s best applied in a well-lit space to enjoy their full impact before the softer florals and powdery base notes take center stage.
Anne Flipo
Founding perfumer · 287 fragrances
Anne Flipo’s first addition to the Editions de Parfums Frédéric Malle collection. A perfume that draws inspiration from nature while employing the precision of synthetics
Also created
Designer Giorgio Armani
More from Giorgio Armani
Edited by Scentsation Editorial
The story behind the bottle.
The quiet confidence of stepping into an elegant office — where the crisp freshness of lemon and raspberry meets the warm, cozy notes of vanilla and musk.
Fig. 01 — Emporio Armani Because It’s You, Giorgio Armani
Where to buy.
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