Ever Bloom Ginza Flower
“Ever Bloom Ginza Flower by Shiseido is a Floral fragrance for women”
The Quick Read
Respected, if divisive — a white floral, floral composition with a powdery undertone. Voted best for spring wear, leaning feminine.
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Ever Bloom Ginza Flower by Shiseido, launched in 2017 and crafted by perfumer Aurélien Guichard, is a floral fragrance that captures the essence of refined femininity. The composition opens with lotus and violet, creating an immediate sense of delicate elegance. As it evolves, gardenia and orange blossom bring a radiant warmth, while patchouli adds a subtle earthiness that grounds the florals without overpowering them. The musky and amber base notes provide a lingering comfort, ensuring that Ever Bloom Ginza Flower remains close to skin yet unmistakably present.
Composition & Character
Notes Pyramid
How It Wears
Application Tips
Ever Bloom Ginza Flower is best applied in two sprays to pulse points. The top notes are delicate and will fade within an hour, so rely on the heart and base notes that develop closer to skin throughout the day. This fragrance is perfect for daytime wear, where its subtle warmth complements both casual and formal settings.
Aurélien Guichard
Founding perfumer · 162 fragrances
Designer Shiseido
More from Shiseido
Edited by Scentsation Editorial
The story behind the bottle.
The intimacy of an afternoon spent in a quiet, sunlit room where the soft whisper of white florals meets powdery musk and amber.
Fig. 01 — Ever Bloom Ginza Flower, Shiseido
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