Fashionably London
“Fashionably London by Zara is a fragrance for women and men”
The Quick Read
Respected, if divisive — a rose, musky composition with a citrus undertone. Voted best for year-round wear — and genuinely unisex.
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Launched in 2021, Fashionably London by Zara is a fragrance crafted by the renowned perfumer Jo Malone. It opens with the bright zest of bergamot before diving into the heart of rose, which gives way to a musky base that adds warmth and depth. This composition captures the essence of modern elegance, balancing fresh citrus notes with floral richness and subtle powdery undertones.
Composition & Character
How It Wears
Application Tips
Fashionably London has a strong presence from its top notes to its base. Apply one generous spritz in the morning for a scent that evolves throughout the day — the fresh citrus notes will give way to the floral heart, leaving you enveloped by a powdery musk as the evening approaches.
Jo Malone
Founding perfumer · 94 fragrances · b. 1963 · British
“I couldn't afford to go to perfumery school. So I taught myself. Sometimes not knowing the rules is the greatest advantage.”
Jo Malone is a self-taught perfumer and entrepreneur who fundamentally changed how people think about wearing fragrance. With no formal training — she learned by mixing bath oils in her kitchen — she built Jo Malone London into a global luxury brand defined by its elegant simplicity and innovative layering concept. Her fragrances, including Lime Basil & Mandarin and English Pear & Freesia, are designed to be combined, creating a personal scent wardrobe rather than a single signature. After selling her brand to Estée Lauder, she returned to perfumery with Jo Loves, proving that her creative vision remains as vital as ever.
Also created
Designer Zara
More from Zara
Edited by Scentsation Editorial
The story behind the bottle.
The quiet confidence of a city morning as you step out into the crisp air, where bergamot and rose blend seamlessly with the subtle comfort of musk.
Fig. 01 — Fashionably London, Zara
Where to buy.
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