Fashionably London Elixir
“Fashionably London Elixir by Zara is a Floral fragrance for women and men”
The Quick Read
Well loved by wearers — a rose, floral composition with a musky undertone. Voted best for year-round wear — and genuinely unisex.
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Fashionably London Elixir, launched in 2025 by Zara and crafted by the renowned perfumer Jo Malone CBE, is a sophisticated floral fragrance that marries modern elegance with classic charm. The composition opens with a fresh burst of bergamot, which quickly gives way to the velvety blossoms of rose and peony. These floral notes are enveloped in a musky base, creating a harmonious balance between freshness and depth.
Composition & Character
How It Wears
Application Tips
For a balanced wear, apply two sprays to pulse points. The fresh top note of bergamot fades within an hour, so reapply if you want it to linger longer. The base notes of musk ensure that the fragrance remains subtle yet noticeable throughout the day.
Jo Malone
Founding perfumer · 94 fragrances · b. 1963 · British
“I couldn't afford to go to perfumery school. So I taught myself. Sometimes not knowing the rules is the greatest advantage.”
Jo Malone is a self-taught perfumer and entrepreneur who fundamentally changed how people think about wearing fragrance. With no formal training — she learned by mixing bath oils in her kitchen — she built Jo Malone London into a global luxury brand defined by its elegant simplicity and innovative layering concept. Her fragrances, including Lime Basil & Mandarin and English Pear & Freesia, are designed to be combined, creating a personal scent wardrobe rather than a single signature. After selling her brand to Estée Lauder, she returned to perfumery with Jo Loves, proving that her creative vision remains as vital as ever.
Also created
Designer Zara
More from Zara
Edited by Scentsation Editorial
The story behind the bottle.
A quiet moment before an important meeting, where the crispness of bergamot transitions into the enveloping warmth of peony and musk.
Fig. 01 — Fashionably London Elixir, Zara
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