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FreeShape Milano · Sold as unisex
11:11
The moment you step out of a refreshing shower, ready to embrace the day with energy and confidence.
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11:11How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
HeartThe Soul
BaseFoundation
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2022 by FreeShape Milano, 11:11 is a citrus fragrance that captures the essence of contemporary Italian luxury. Perfumer Carlo Ribero has crafted a composition that balances freshness with subtle depth. The opening notes of lime and guava are bright and zesty, while bergamot adds a vibrant sparkle. The heart of ginger, artemisia, and mint brings a fresh spicy quality, enhanced by the aquatic and green accords. As it settles, musk and amber provide warmth without heaviness, making this fragrance feel both crisp and comfortable.
Apply two sprays on your pulse points — wrists and neck. The citrus opening is vibrant but short-lived, so layer it with musky base notes for longevity. This fragrance reads best close to skin, making it perfect for daytime wear when you want a fresh yet subtle presence.
Fig. 01 — 11:11, FreeShape Milano
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Carlo Ribero
Carlo Ribero co-founded the Italian niche brand Olivares & Ribero with furniture designer Corrado Olivares, building a fragrance collection themed around wood types that links the worlds of master perfumers and master cabinetmakers.
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What people
are saying.
Warmly received so far: loved by 45%, disliked or hated by 12%.






















