Gucci Bloom
“Gucci Bloom by Gucci is a Floral fragrance for women”
The Quick Read
Respected, if divisive — a white floral, tuberose composition with a floral undertone. Voted best for spring wear, leaning feminine.
Try Before You Commit
Sample first, then decide on a full bottle.
Live pricing isn't available yet — links open each seller's own search. Scentsation may earn a commission on purchases; link order is never influenced by it.
Gucci Bloom was launched in 2017 by Alberto Morillas under the creative direction of Alessandro Michele. This floral fragrance embodies a lush garden, with notes of jasmine, tuberose, and Rangoon Creeper, which changes color as it blooms. The scent marks a significant transition for Gucci’s perfume line, reflecting Michele's vision of authenticity and diversity. Its 2017 campaign, featuring Dakota Johnson, Hari Nef, and Petra Collins in a fantastical English garden, was noted by fashion press for its visual connection to the earlier aesthetic under Frida Giannini while heralding a new creative direction.
Composition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
This fragrance unfolds gradually, so apply it close to skin for a more intimate experience. The base notes of Rangoon Creeper take time to bloom, making it perfect for an evening out where you want to build a lasting impression.
Alberto Morillas
Founding perfumer · 479 fragrances · Swiss
Alberto Morillas is a Spanish perfumer. He is a master perfumer at Swiss fragrance and flavor firm dsm-firmenich, where his notable creations have included Calvin Klein CK One, Giorgio Armani Acqua di Giò and Marc Jacobs Daisy. He has an independent line called Mizensir.
Also created
Designer Gucci
More from Gucci
Edited by Scentsation Editorial
The story behind the bottle.
The moment when an urban landscape transforms into a lush, imaginary garden — vibrant flowers and verdant leaves blooming under the city's glow.
Fig. 01 — Gucci Bloom, Gucci
Where to buy.
Try before you commit
Decant communities and sample services let you wear a fragrance for a week before buying a full bottle. Find a sample
