Gucci Guilty
“Gucci Guilty by Gucci is a Oriental Floral fragrance for women”
The Quick Read
Respected, if divisive — a floral, soft spicy composition with a fruity undertone. Voted best for fall and winter wear, leaning feminine.
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Launched in 2010 by Gucci, Guilty was created by perfumer Aurélien Guichard and quickly became a cultural touchstone of the early 2010s. The fragrance opens with a vibrant burst of pink pepper, mandarin orange, and bergamot, leading into a heart of lilac, peach, geranium, jasmine, and black currant that exudes a sweet and fruity charm. The base notes of patchouli, amber, white musk, and vanilla add warmth and depth, grounding the composition with an oriental floral character.
Gucci Guilty was launched with a high-profile campaign starring Chris Evans and Evan Rachel Wood, directed by Frank Miller, which debuted at the 2010 MTV Video Music Awards. This marketing push helped cement its status as a cult favorite, becoming synonymous with the fashion-forward aesthetics of that era.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Base
Foundation
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Apply two sprays to ensure the bright top notes are noticeable. The fragrance has moderate longevity and sillage, so it's best enjoyed up close rather than filling an entire room. It pairs well with daytime or evening wear.
Aurélien Guichard
Founding perfumer · 162 fragrances
Designer Gucci
More from Gucci
Edited by Scentsation Editorial
The story behind the bottle.
The energy of a bustling city street at night, where vibrant scents mingle with the glow of neon lights and the hum of nightlife.
Fig. 01 — Gucci Guilty, Gucci
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