Hanami
“Hanami by Phlur is a fragrance for women and men”
The Quick Read
Respected, if divisive — a woody, powdery composition with a warm spicy undertone. Voted best for year-round wear — and genuinely unisex.
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Launched in 2016 by Phlur and crafted by Nathalie Benareau, Hanami is a fragrance that captures the essence of an intimate gathering under cherry blossoms. The composition opens with aromatic notes that give way to warm spices and powdery woods, creating a cozy yet elegant atmosphere. It balances balsamic warmth with subtle floral undertones, making it feel like a soft blanket on a cool evening.
Composition & Character
Notes Pyramid
Notes
As listed
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
One or two sprays are sufficient — the aromatic top notes quickly give way to a warm, enveloping base. It's best worn close to skin for its full effect, as it tends to stay intimate rather than filling a room.
Nathalie Benareau
Founding perfumer · 16 fragrances
Designer Phlur
More from Phlur
Edited by Scentsation Editorial
The story behind the bottle.
The quiet intimacy of an evening spent under cherry blossoms, where the air is filled with subtle spices and powdery woods.
Fig. 01 — Hanami, Phlur
Where to buy.
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