#Hashtag
“#Hashtag by 27 87 is a Aromatic fragrance for women and men”
The Quick Read
Warmly received so far — a aldehydic, woody composition with a amber undertone. Voted best for year-round wear — and genuinely unisex.
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#Hashtag by 27 87 is a composition that captures the essence of modernity with its aldehydic and woody accords. Launched in 2016 and created by Daniela Andrier, this fragrance opens with a vibrant blend of aldehydes and violet leaf before evolving into a heart of iris and olibanum. The base notes of musk and cedar provide a warm, powdery finish that lingers on the skin. This scent is emblematic of 27 87’s mission to infuse traditional perfumery with contemporary flair, combining high-quality ingredients and craftsmanship with the lifestyle of today's generation.
Composition & Character
How It Wears
Application Tips
#Hashtag has moderate longevity and sillage, so a light application is recommended to allow the fragrance to develop naturally. Two sprays will suffice for daytime wear, as it reads best close to skin rather than filling a room. This composition works well in cooler weather when its powdery warmth adds depth.
Daniela Andrier
Founding perfumer · 122 fragrances · German
Daniela Roche Andrier is a German perfumer.
Also created
Designer 27 87
More from 27 87
Edited by Scentsation Editorial
The story behind the bottle.
The hiss of an espresso machine two seconds before the cup arrives, capturing the essence of a vibrant city morning.
Fig. 01 — #Hashtag, 27 87
Where to buy.
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