Icon
“Icon by Alfred Dunhill is a Woody Aromatic fragrance for men”
The Quick Read
Well loved by wearers — a aromatic, fresh spicy composition with a citrus undertone. Voted best for year-round wear, leaning masculine.
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Icon by Alfred Dunhill is a Woody Aromatic fragrance for men that Carlos Benaïm crafted to capture the essence of contemporary sophistication. Launched in 2015, it opens with bright citrus and aromatic notes like neroli and bergamot, creating an immediate freshness that feels both crisp and energizing. The heart brings complexity with lavender, cardamom, and juniper berries, adding a layer of warmth and depth. The base settles into vetiver, oakmoss, and leather, grounding the composition in rich earthiness and subtle musk, making it feel like a modern take on classic refinement.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Base
Foundation
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
For best effect, apply Icon in light layers; its aromatic opening notes are bright but fade quickly. The vetiver and leather base will develop over time, so it’s better to let the fragrance build gradually rather than overwhelming with too much at once. This makes it ideal for a day that transitions into evening without losing its cool.
Carlos Benaïm
Founding perfumer · 189 fragrances · b. 1949 · Moroccan-French
“The best fragrances are the ones that feel like they've always existed.”
Carlos Benaïm is a master perfumer at IFF whose name may not be widely recognized outside the industry, yet his creations have shaped the olfactory landscape of the past four decades. Born in Tangier and raised between Morocco and Paris, he brings a multicultural sensibility to his work. He is the co-creator of iconic fragrances including Ralph Lauren Polo, Dolce & Gabbana Light Blue, and numerous compositions for Dior and YSL. Benaïm is revered within the trade as a perfumer's perfumer — technically flawless, endlessly creative.
Also created
Designer Alfred Dunhill
More from Alfred Dunhill
Edited by Scentsation Editorial
The story behind the bottle.
The boardroom to the bar — where polished professionalism meets understated confidence and a hint of rugged warmth.
Fig. 01 — Icon, Alfred Dunhill
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