Imagination
“Imagination by Louis Vuitton is a Citrus Aromatic fragrance for men”
The Quick Read
A community favourite — a citrus, fresh spicy composition with a fresh undertone. Voted best for spring and summer wear, leaning masculine.
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Launched in 2021, Imagination by Louis Vuitton is a Citrus Aromatic fragrance created by Jacques Cavallier Belletrud. It stands out with its heavy dose of ambroxan layered with vibrant citrus and CO2-extracted black tea. This combination went viral among fragrance influencers on TikTok, Instagram, and YouTube, earning it the nickname 'Aventus for zoomers.' Despite its high price point, Imagination quickly became a staple in conversations about modern men's fragrances.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Base
Foundation
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Apply one to two sprays in the morning for optimal longevity. The initial burst of citrus fades within an hour, making way for the warm ambroxan base that lingers throughout the day. Best suited for daytime wear, as it maintains a fresh and vibrant profile.
Jacques Cavallier-Belletrud
Founding perfumer · 19 fragrances
Jacques Cavallier-Belletrud was born January 24, 1962, in Grasse, France, into a family of perfumers spanning his father and grandfather. He began work at a perfume factory in Grasse straight out of high school, moving through Charabot, Quest International, and PFW before joining Firmenich in 1990, where he created fragrances for Christian Dior, Givenchy, Issey Miyake, and Lancôme. In 2012 he became master perfumer for Louis Vuitton, developing the house's first fragrance collection, and in 2018 opened Louis Vuitton's Les Fontaines Parfumées creative center in Grasse. He won the Prix François Coty in 2004.
Also created
Designer Louis Vuitton
More from Louis Vuitton
Edited by Scentsation Editorial
The story behind the bottle.
The crisp morning of a new work week, where the scent of freshly brewed black tea and bright citrus signals a day full of potential.
Fig. 01 — Imagination, Louis Vuitton
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