Loco
“Loco by Loewe is a fragrance for women”
The Quick Read
Warmly received so far — a floral, citrus composition with a fruity undertone. Voted best for spring and summer wear, leaning feminine.
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Loco by Loewe was launched in 2009 and was crafted by Carlos Benaïm and Yves Cassar. This unisex fragrance opens with a vibrant citrus-spicy accord, where bergamot and pepper create an invigorating tension that's both fresh and slightly heated. The heart of the scent is dominated by magnolia, freesia, jasmine, and rose, which blend into a soft, sweet floral bouquet. As it settles, patchouli adds depth and earthiness to the composition, rounding out the overall impression with a sophisticated warmth.
Composition & Character
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Loco projects well initially due to its strong citrus and spicy opening, but it settles into a more intimate floral warmth within an hour. Apply two sprays for a balanced presence throughout the day without overpowering others.
Carlos Benaïm
Founding perfumer · 189 fragrances · b. 1949 · Moroccan-French
“The best fragrances are the ones that feel like they've always existed.”
Carlos Benaïm is a master perfumer at IFF whose name may not be widely recognized outside the industry, yet his creations have shaped the olfactory landscape of the past four decades. Born in Tangier and raised between Morocco and Paris, he brings a multicultural sensibility to his work. He is the co-creator of iconic fragrances including Ralph Lauren Polo, Dolce & Gabbana Light Blue, and numerous compositions for Dior and YSL. Benaïm is revered within the trade as a perfumer's perfumer — technically flawless, endlessly creative.
Also created
Designer Loewe
More from Loewe
Edited by Scentsation Editorial
The story behind the bottle.
Not a scent you'd wear to be noticed — one you'd wear to feel like yourself, grounded in the moment with a hint of unexpected spiciness.
Fig. 01 — Loco, Loewe
Where to buy.
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