MagnetiIze — view 1
EDP
Ex Nihilo

MagnetiIze

MagnetiIze by Ex Nihilo is a Floral Woody Musk fragrance for women and men

The Quick Read

Warmly received so far — a musky, rose composition with a powdery undertone. Voted best for spring wear — and genuinely unisex.

floral warmthpowdery charmrefined elegancewoody depthsubtle magnetism
4· 4 Ratings
Created byLouise Turner
Sample this fragrance
Longevity
8.2
Sillage
6.5
Best Time
🌙Night67%
Seasons
🍂 ❄️Fall/Winter
The Story

Created by Louise Turner for Ex Nihilo, MagnetiIze is a Floral Woody Musk fragrance that embodies the brand's commitment to pure refinement and avant-garde creativity. The composition opens with rose and ambrette, creating an initial floral warmth that transitions into a rich base of sandalwood, patchouli, musk, and benzoin. This blend of notes results in a scent that is both powdery and woody, grounding the florals while maintaining a subtle magnetism.

Scent Profile

Composition & Character

Notes Pyramid

Top

Opening

Base

Foundation

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

Masculine40%
Unisex40%
Feminine20%
Performance

How It Wears

Longevity
Very Weak0
Weak16.0k
Moderate0
Long0
Eternal0
Sillage
Intimate16.0k
Moderate0
Strong0
Enormous0

Application Tips

Apply MagnetiIze lightly to pulse points — it blooms gradually over time. The powdery base notes develop slowly, so one or two sprays are sufficient for a lasting yet understated presence.

03 · The Nose

Louise Turner

Founding perfumer · 123 fragrances

Louise Turner portrait
Working with CARON is a dream come true. This partnership not only fuels my passion for fragrance creation but also opens the door to a new wave of creativity. Together, we will blend tradition with innovation, crafting scents that resonate with the heart and soul of the House while pushing the boundaries of what's possible in perfumery.

Inspired by the generosity of nature, Louise Turner draws from her childhood memories in the English gardens of Kent. Renowned for her skilled choreography of floral notes, and her signature blend of the technical and creatively daring, she sees fragrance as a means of expressing her memories and capturing her most profound emotions.

Also created

Designer Ex Nihilo

More from Ex Nihilo

04 · Dossier

Edited by Scentsation Editorial

The story behind the bottle.

The quiet confidence of an evening in a Parisian apartment, where the scent of rose and musk intermingles with the warmth of sandalwood.

Fig. 01 — MagnetiIze, Ex Nihilo

05 · Acquire

Where to buy.

Try before you commit

Decant communities and sample services let you wear a fragrance for a week before buying a full bottle. Find a sample

06 · The Room

What people
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MagnetiIze by Ex Nihilo | Scentsation