Roger HowellThe nose · 9 fragrances · also made Ocean Noir (2021)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Michael Malul London · Sold as feminine
Electric Heart
The hum of city life after dark, where the air is filled with a mix of floral notes and subtle musk, creating an atmosphere that's both energizing and comforting.
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Electric HeartHow it wears
From community votes · bars are each option's shareComposition & Character
The story behind the bottle.
Electric Heart by Michael Malul London was launched in 2019 and is the creation of perfumer Roger Howell. This fragrance captures a vibrant and dynamic essence with its floral heart that blossoms into a musky, powdery warmth. The opening notes of rose and white florals are bright and uplifting, while the base of patchouli and woody accords provides a grounding contrast that keeps it from feeling too sweet or overwhelming.
Apply one to two sprays on pulse points; the bright florals will fade into a warm, powdery base over time. This fragrance suits daytime wear but really comes alive in the evening when it offers a soft, musky presence.
Fig. 01 — Electric Heart, Michael Malul London
Where to buy.
Wear it for a week first
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Roger Howell
Roger Howell has spent over three decades in fragrance creation as a chief perfumer, building several perfuming departments from the ground up.
Designer Michael Malul London
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What people
are saying.
Respected, if divisive: loved by 30%, disliked or hated by 14%.