Claude DirThe nose · 37 fragrances · also made Andy Warhol (2011)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Moodeaux · Sold as unisex
Brand New
The moment you step into a bright, sunlit room after a long day — clean, fresh, and rejuvenated.
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Brand NewHow it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2024, Brand New by Moodeaux is a Floral Woody Musk fragrance that captures the essence of something fresh and invigorating. Perfumer Claude Dir has crafted this composition to be both unisex and strikingly modern. The citrus and green accords open with a burst of energy, while coconut adds an unexpected sweetness that transitions seamlessly into a heart of white florals. The salty and sweet elements create a dynamic contrast, making Brand New feel like a new beginning, crisp yet warm.
Brand New has a vibrant opening that fades quickly, so aim for two sprays to capture its full energy. The fragrance is best suited for daytime wear when the citrus and green notes can shine without overpowering other scents or environments.
Fig. 01 — Brand New, Moodeaux
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Claude Dir
From Curious to Kim KardashianClaude Dir is a Master Perfumer at Mane who began his career at Quest before moving to Givaudan, building a reputation for creative, distinctive compositions.
Designer Moodeaux
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What people
are saying.
Respected, if divisive: loved by 25%, disliked or hated by 7%.