Moon Tale
“Moon Tale by Louis Vuitton is a fragrance for women and men”
The Quick Read
Well loved by wearers — a floral, fruity composition with a white floral undertone. Voted best for year-round wear — and genuinely unisex.
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Moon Tale by Louis Vuitton, crafted by Jacques Cavallier Belletrud and launched in 2025, is a composition that oscillates between freshness and sweetness, with a strong emphasis on white florals. The fragrance opens with a burst of fruity and fresh notes that quickly give way to the rich, sweet heart of rose. This balance creates an atmosphere that feels both vibrant and soothing, making it a versatile choice for any moment.
Composition & Character
Notes Pyramid
Notes
As listed
How It Wears
Application Tips
This fragrance blooms gradually on the skin. A light spritz in the morning will allow it to evolve throughout the day, starting fresh and ending with a warm floral presence.
Jacques Cavallier-Belletrud
Founding perfumer · 19 fragrances

Jacques Cavallier-Belletrud was born January 24, 1962, in Grasse, France, into a family of perfumers spanning his father and grandfather. He began work at a perfume factory in Grasse straight out of high school, moving through Charabot, Quest International, and PFW before joining Firmenich in 1990, where he created fragrances for Christian Dior, Givenchy, Issey Miyake, and Lancôme. In 2012 he became master perfumer for Louis Vuitton, developing the house's first fragrance collection, and in 2018 opened Louis Vuitton's Les Fontaines Parfumées creative center in Grasse. He won the Prix François Coty in 2004.
Also created
Designer Louis Vuitton
More from Louis Vuitton
Edited by Scentsation Editorial
The story behind the bottle.
The feeling of stepping into a garden at dusk, where the air is filled with the scent of blooming flowers and the last hints of sunlight.
Fig. 01 — Moon Tale, Louis Vuitton
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