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Louis Vuitton

Moon Tale

Moon Tale by Louis Vuitton is a fragrance for women and men

The Quick Read

Well loved by wearers — a floral, fruity composition with a white floral undertone. Voted best for year-round wear — and genuinely unisex.

freshly sweetwhite floral elegancevibrant yet calmingday or nightunisex appeal
4.48· 223 Ratings
Created byJacques Cavallier Belletrud
Sample this fragrance
Longevity
8.2
Sillage
6.5
Best Time
🌙Night67%
Seasons
🍂 ❄️Fall/Winter
The Story

Moon Tale by Louis Vuitton, crafted by Jacques Cavallier Belletrud and launched in 2025, is a composition that oscillates between freshness and sweetness, with a strong emphasis on white florals. The fragrance opens with a burst of fruity and fresh notes that quickly give way to the rich, sweet heart of rose. This balance creates an atmosphere that feels both vibrant and soothing, making it a versatile choice for any moment.

Scent Profile

Composition & Character

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

Masculine40%
Unisex40%
Feminine20%
Performance

How It Wears

Longevity
Very Weak1.4k
Weak1.1k
Moderate2.1k
Long16.0k
Eternal16.0k
Sillage
Intimate2.2k
Moderate2.6k
Strong16.0k
Enormous16.0k

Application Tips

This fragrance blooms gradually on the skin. A light spritz in the morning will allow it to evolve throughout the day, starting fresh and ending with a warm floral presence.

03 · The Nose

Jacques Cavallier-Belletrud

Founding perfumer · 19 fragrances

Jacques Cavallier-Belletrud portrait

Jacques Cavallier-Belletrud was born January 24, 1962, in Grasse, France, into a family of perfumers spanning his father and grandfather. He began work at a perfume factory in Grasse straight out of high school, moving through Charabot, Quest International, and PFW before joining Firmenich in 1990, where he created fragrances for Christian Dior, Givenchy, Issey Miyake, and Lancôme. In 2012 he became master perfumer for Louis Vuitton, developing the house's first fragrance collection, and in 2018 opened Louis Vuitton's Les Fontaines Parfumées creative center in Grasse. He won the Prix François Coty in 2004.

Also created

Designer Louis Vuitton

More from Louis Vuitton

04 · Dossier

Edited by Scentsation Editorial

The story behind the bottle.

The feeling of stepping into a garden at dusk, where the air is filled with the scent of blooming flowers and the last hints of sunlight.

Fig. 01 — Moon Tale, Louis Vuitton

05 · Acquire

Where to buy.

Try before you commit

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06 · The Room

What people
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Moon Tale by Louis Vuitton | Scentsation