New Look 2024
“New Look 2024 by Dior is a fragrance for women and men”
The Quick Read
A polarising scent — a amber, aldehydic composition with a fresh undertone. Voted best for year-round wear — and genuinely unisex.
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Launched in 2024, New Look 2024 by Dior is the creation of Francis Kurkdjian, Dior’s Perfume Creative Director. This fragrance embodies the bold and elegant spirit of Christian Dior's iconic Bar suit from 1947, which revolutionized fashion with its dramatic silhouette. New Look 2024 pushes traditional boundaries with a fresh, aldehydic top note that contrasts sharply against a warm amber base. The heart of frankincense adds an unexpected depth and complexity, creating a composition that is both daring and lasting.
Composition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
One to two sprays is sufficient — the aldehydic top note fades quickly but leaves behind a lingering warmth from the amber base. It’s best suited for daytime wear when you want a fragrance that evolves subtly over time.
Francis Kurkdjian
Founding perfumer · 234 fragrances · French
“My creations are an invitation to choose the scent that suits you daily, because I like the idea that each woman and man can express a part of themselves through perfume.”
Maison Francis Kurkdjian was born in 2009 from the encounter between Francis Kurkdjian, a renowned perfumer with scores of successful creations to his name, and Marc Chaya, Co-founder and President of the fragrance house. At only 24, Francis Kurkdjian composed his first perfume, "Le Male" by Jean Paul Gaultier, an international best-seller and game-changer of its time. Instead of relying on a very promising start to his career, he decided, as a precursor, to explore new possibilities and give olfactory creation a new artistic dimension. In keeping with his visionary outlook, in 2001 he set up his tailor-made perfume workshop, against the general tendency of perfume democratization, while constantly putting his know-how and sensibility at the service of the greatest fashion designers (Rick Owens, Hedi Slimane, Riccardo Tisci, Alber Elbaz or John Galliano), as well as the most iconic houses (Dior, Guerlain or Saint-Laurent). From 2003, artists like Sophie Calle, Christian Rizzo or Sarkis called on him to compose his first olfactory compositions - the starting point of his quest to break down the boundaries between different fields and the senses. In 2008, he was named Chevalier des Arts et des Lettres.
Also created
Designer Dior
More from Dior
Edited by Scentsation Editorial
The story behind the bottle.
The crisp precision of a well-cut suit in a modern office, where the fresh aldehydic top notes blend with the warm richness of frankincense and amber.
Fig. 01 — New Look 2024, Dior
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