Pur Ambre
“Pur Ambre by Louis Vuitton is a Oriental fragrance for women and men”
The Quick Read
Well loved by wearers — a amber, animalic composition with a musky undertone. Voted best for year-round wear — and genuinely unisex.
Try Before You Commit
Sample first, then decide on a full bottle.
Live pricing isn't available yet — links open each seller's own search. Scentsation may earn a commission on purchases; link order is never influenced by it.
Launched in 2024, Pur Ambre by Louis Vuitton is a composition crafted by Jacques Cavallier Belletrud that balances the rich warmth of amber with subtle animalic and musky notes. The fragrance opens with a balsamic aroma that hints at woodsy depths, while a salty undertone adds an unexpected freshness. This interplay between earthy richness and marine clarity creates a distinctive olfactory experience that is both comforting and intriguing.
Composition & Character
How It Wears
Application Tips
Apply one to two sprays on your pulse points. The balsamic opening is immediate but brief, so it’s best suited for close encounters rather than filling a room. Let the musky and animalic notes develop over time for a more nuanced experience.
Jacques Cavallier-Belletrud
Founding perfumer · 19 fragrances
Jacques Cavallier-Belletrud was born January 24, 1962, in Grasse, France, into a family of perfumers spanning his father and grandfather. He began work at a perfume factory in Grasse straight out of high school, moving through Charabot, Quest International, and PFW before joining Firmenich in 1990, where he created fragrances for Christian Dior, Givenchy, Issey Miyake, and Lancôme. In 2012 he became master perfumer for Louis Vuitton, developing the house's first fragrance collection, and in 2018 opened Louis Vuitton's Les Fontaines Parfumées creative center in Grasse. He won the Prix François Coty in 2004.
Also created
Designer Louis Vuitton
More from Louis Vuitton
Edited by Scentsation Editorial
The story behind the bottle.
The moment you step into an intimate, well-curated room where the warmth of amber candles meets the subtle freshness of sea air.
Fig. 01 — Pur Ambre, Louis Vuitton
Where to buy.
Try before you commit
Decant communities and sample services let you wear a fragrance for a week before buying a full bottle. Find a sample
