Pur Oud
“Pur Oud by Louis Vuitton is a Woody Spicy fragrance for women and men”
The Quick Read
Respected, if divisive — a oud, fresh spicy composition. Voted best for winter wear — and genuinely unisex.
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Pur Oud by Louis Vuitton, launched in 2021 and crafted by Jacques Cavallier Belletrud, is a Woody Spicy fragrance that centers on the bold presence of oud. This composition opens with fresh spicy notes that create an immediate tension before settling into a warm, woody base that feels both luxurious and grounding. The contrast between the invigorating top and the enveloping heart makes Pur Oud feel like a journey from clarity to comfort.
Composition & Character
Notes Pyramid
Notes
As listed
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Pur Oud has a strong projection from its oud base, so one or two sprays are sufficient. Allow it to settle for about ten minutes before stepping out; the spicy freshness will make way for the woody depth as the day progresses.
Jacques Cavallier-Belletrud
Founding perfumer · 19 fragrances
Jacques Cavallier-Belletrud was born January 24, 1962, in Grasse, France, into a family of perfumers spanning his father and grandfather. He began work at a perfume factory in Grasse straight out of high school, moving through Charabot, Quest International, and PFW before joining Firmenich in 1990, where he created fragrances for Christian Dior, Givenchy, Issey Miyake, and Lancôme. In 2012 he became master perfumer for Louis Vuitton, developing the house's first fragrance collection, and in 2018 opened Louis Vuitton's Les Fontaines Parfumées creative center in Grasse. He won the Prix François Coty in 2004.
Also created
Designer Louis Vuitton
More from Louis Vuitton
Edited by Scentsation Editorial
The story behind the bottle.
The quiet sophistication of an elegant study, where fresh spices mingle with the rich tones of aged wood and leather.
Fig. 01 — Pur Oud, Louis Vuitton
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