Pure Power
“Pure Power by Ajmal is a Citrus Aromatic fragrance for men”
The Quick Read
Respected, if divisive — a amber, aromatic composition with a cacao undertone. Voted best for year-round wear, leaning masculine.
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Launched in 2023 by Ajmal, Pure Power is a citrus aromatic fragrance for men that combines the freshness of lavender and lemon with the warm embrace of amber and cacao. The composition opens with the crispness of lavender and clary sage, leading into a heart of pepper and lemon that adds both warmth and brightness. As it settles, the base notes of amber, cacao, and tonka create a rich, spicy sweetness that lingers on the skin, making this fragrance feel both invigorating and comforting.
Composition & Character
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Apply Pure Power with two sprays to your pulse points. The lemon and lavender notes are bright but dissipate within an hour, so reapply for a continuous sense of freshness. The warm base notes will keep you feeling grounded throughout the day.
Designer Ajmal
More from Ajmal
Edited by Scentsation Editorial
The story behind the bottle.
The quiet intensity of an early morning meeting, where the freshness of a crisp cup of coffee meets the warmth of a well-laid plan.
Fig. 01 — Pure Power, Ajmal
Where to buy.
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