Pure Water
“Pure Water by Hej:Pure is a Aromatic Aquatic fragrance for women”
The Quick Read
Respected, if divisive — a white floral, fruity composition with a sweet undertone. Voted best for spring and summer wear, leaning feminine.
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Launched in 2022, Pure Water by Hej Pure is an aromatic aquatic fragrance for women created by the renowned perfumer Paul Guerlain. The composition opens with a bright and fresh blend of white florals and fruity notes, which are complemented by a salty, marine accord that gives it a crisp, oceanic character. The sweet undertones add depth without overpowering the overall freshness, making it a versatile scent for both day and night.
Composition & Character
Notes Pyramid
Notes
As listed
How It Wears
Application Tips
Pure Water's moderate longevity and sillage mean it's best applied two to three times for a lasting effect. The marine notes are most pronounced in the first hour, so plan your application accordingly — ideal for a morning commute or an afternoon meeting.
Paul Guerlain
Founding perfumer · 23 fragrances
Paul Guerlain is a junior perfumer whose credited work includes Rabanne's Olympéa Parfum (2024, with Anne Flipo) and Olympéa Absolu (2025, with Caroline Dumur). He is not to be confused with Jean-Paul Guerlain of the historic Guerlain perfume family.
Also created
Edited by Scentsation Editorial
The story behind the bottle.
The briny air at dawn on a seaside promenade.
Fig. 01 — Pure Water, hej-pure
Where to buy.
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