Purpose 50
“Purpose 50 by Amouage is a Woody Spicy fragrance for women and men”
The Quick Read
A community favourite — a woody, warm spicy composition with a amber undertone. Voted best for year-round wear — and genuinely unisex.
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Purpose 50 by Amouage is a Woody Spicy fragrance for both women and men, crafted in 2025 by perfumer Quentin Bisch. The composition opens with the fresh spicy notes of pink pepper and pimento, which are quickly enveloped by the warm embrace of frankincense and rose. As it settles into its base, sandalwood, vetiver, and akigalawood create a rich blend of earthy depth, while vanilla and mystikal add a touch of sweetness that rounds out the scent. The inclusion of oud and suede brings an unmistakable sense of luxury and sophistication.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Base
Foundation
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Purpose 50 has a strong base that blooms over time, so applying it to pulse points will allow you to experience its full depth. The spicy notes are most prominent initially but give way to the warm woody and amber undertones after an hour, making this fragrance ideal for evening events where its complexity can truly shine.
Quentin Bisch
Founding perfumer · 183 fragrances

Designer Amouage
More from Amouage
Edited by Scentsation Editorial
The story behind the bottle.
The quiet confidence of a well-curated library, where the scent of aged wood and subtle spices lingers in the air, creating an atmosphere that is both comforting and invigorating.
Fig. 01 — Purpose 50, Amouage
Where to buy.
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