Strawberry Letter
“Strawberry Letter by Phlur is a fragrance for women”
The Quick Read
Respected, if divisive — a fruity, sweet composition with a earthy undertone. Voted best for spring and summer wear, leaning feminine.
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Strawberry Letter by Phlur was launched in 2024 and crafted by Gabriela Chelariu, who has brought to life a composition that dances between fruity freshness and warm earthiness. The fragrance opens with the vibrant sweetness of strawberries, plums, and cassis, creating an immediate sense of indulgence. This playful top layer gives way to floral notes like apple blossom and red poppy, which add a delicate touch before settling into a base of amber, tonka bean, and earthy musk. The result is a scent that feels both familiar and inviting, making it perfect for those who appreciate the depth of sweet fruits balanced by rich, warm tones.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Base
Foundation
How It Wears
Application Tips
Apply Strawberry Letter in light layers — the fruity top notes are bright but fleeting. Allow it to settle for about 15 minutes before reapplying if you want more longevity. This fragrance is best enjoyed close to skin rather than across a room, so focus on pulse points and let it develop naturally.
Gabriela Chelariu
Founding perfumer · 44 fragrances
Designer Phlur
More from Phlur
Edited by Scentsation Editorial
The story behind the bottle.
The moment you step into a cozy bakery where the scent of fresh strawberries and warm pastries fills the air, blending sweetness with earthy undertones.
Fig. 01 — Strawberry Letter, Phlur
Where to buy.
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