This is Us!
“This is Us”
The Quick Read
Respected, if divisive — a woody, vanilla composition with a powdery undertone. Voted best for fall and winter wear — and genuinely unisex.
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Launched in 2020 by Zadig & Voltaire, This is Us! was crafted by perfumer Mathilde Bijaoui to embody the warmth and comfort of a familiar embrace. The fragrance opens with a warm spicy accord that cuts through the sweetness of vanilla and balsamic notes, creating an inviting atmosphere. As it settles into the powdery and musky base, patchouli adds depth and complexity, making This is Us! a richly layered scent that feels both comforting and sophisticated.
Composition & Character
How It Wears
Application Tips
Apply This is Us! sparingly — it blooms slowly on the skin over time. The powdery base lingers for hours, so two sprays are usually enough to create a lasting impression. It pairs well with autumn evenings but can be worn year-round.
Mathilde Bijaoui
Founding perfumer · 73 fragrances

Designer Zadig & Voltaire
More from Zadig & Voltaire
Edited by Scentsation Editorial
The story behind the bottle.
The warmth of a well-loved jacket, where the familiar scents of patchouli and musk mingle with the comforting notes of vanilla.
Fig. 01 — This is Us!, Zadig & Voltaire
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