Up At Dawn
“Up At Dawn by Maison Martin Margiela is a Floral Woody Musk fragrance for women and men”
The Quick Read
Respected, if divisive — a rose, musky composition with a earthy undertone. Voted best for spring wear — and genuinely unisex.
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Launched in 2025 by Maison Margiela, Up At Dawn is a Floral Woody Musk fragrance created by perfumer Juliette Karagueuzoglou. The composition opens with earthy notes and pink pepper, creating an immediate sense of freshness and energy that feels like the first light of day. As it evolves, rose and orris blend seamlessly into powdery musk and moss, grounding the scent in a warm, enveloping base. This fragrance is designed to evoke the quiet determination of those who rise early, ready to face the new day with clarity and purpose.
Composition & Character
Notes Pyramid
Top
Opening
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
For best effect, apply Up At Dawn lightly in the morning. The earthy and pink pepper top notes are bright but fleeting, making way for the deeper musk and moss that carry you throughout the day. It’s better suited for daytime wear when its fresh, grounded character can shine.
Juliette Karagueuzoglou
Founding perfumer · 75 fragrances
Designer Maison Martin Margiela
More from Maison Martin Margiela
Edited by Scentsation Editorial
The story behind the bottle.
The first light filtering through blinds, casting a warm glow on the quiet bedroom — an invitation to start anew.
Fig. 01 — Up At Dawn, Maison Martin Margiela
Where to buy.
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