Urban Hero
“Urban Hero by Jimmy Choo is a Woody Spicy fragrance for men”
The Quick Read
Respected, if divisive — a amber, sponsored composition with a leather undertone. Voted best for year-round wear, leaning masculine.
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Urban Hero by Jimmy Choo, launched in 2019 and crafted by perfumers Antoine Maisondieu and Marion Costero, is an ode to the modern urban landscape. The composition opens with a fresh spicy kick from black pepper and finger lime before transitioning into a heart of palisander rosewood and vetiver. Leather and ambergris anchor the base, creating a scent that feels both grounded and edgy. This fragrance encapsulates the vibrant energy of city life, blending crisp freshness with warm, animalic undertones.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Apply one or two sprays to pulse points for a balanced wear. The fresh spicy notes fade within an hour, so layering can enhance its longevity. This fragrance reads best close to skin rather than projecting across a room.
Antoine Maisondieu
Founding perfumer · 112 fragrances
Designer Jimmy Choo
More from Jimmy Choo
Edited by Scentsation Editorial
The story behind the bottle.
The hum of a bustling street at dusk, where the scent of freshly cut flowers mixes with the lingering aroma of leather and asphalt.
Fig. 01 — Urban Hero, Jimmy Choo
Where to buy.
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