Vaadhoo
“Vaadhoo by Memo Paris is a Chypre Floral fragrance for women and men”
The Quick Read
Respected, if divisive — a aromatic, fresh spicy composition with a woody undertone. Voted best for fall and winter wear — and genuinely unisex.
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Vaadhoo by Memo Paris, launched in 2019 and crafted by perfumer Aliénor Massenet, is an aromatic chypre floral that captures the essence of a vibrant coastal landscape. The fragrance opens with ginger and basil, creating a fresh spicy contrast before settling into a heart of cassis, geranium, immortelle, and jasmine. This is balanced by a woody base of vetiver, patchouli, and moss, which adds an earthy warmth to the composition.
Composition & Character
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Vaadhoo's aromatic notes are most pronounced in the first hour. Apply two sprays to ensure the spicy top notes have enough time to blend with the woody base, creating a harmonious balance throughout the day.
Aliénor Massenet
Founding perfumer · 93 fragrances
Designer Memo Paris
More from Memo Paris
Edited by Scentsation Editorial
The story behind the bottle.
The cool mist rising from a shore as waves crash against the sand, where the scent of fresh herbs and spices mingle with earthy woods.
Fig. 01 — Vaadhoo, Memo Paris
Where to buy.
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