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Victoria's Secret · Sold as feminine
Midnight Bloom
The quiet intensity of a moonlit garden where ripe fruits mingle with the delicate scent of white flowers, underpinned by earthy woody notes.
Full bottle: Budget tier, typically under $40. Links open each seller's own page. We may earn a commission; it never changes the order.
Midnight BloomBudget · under $40How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
NotesAs listed
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Midnight Bloom by Victoria's Secret was launched in 2020 as a Floral fragrance for women. The composition opens with a bright fruity accord, which creates an initial burst of energy and freshness. This is then balanced by the warm and sensual notes of white florals and woody accords, giving it a complex and layered feel. The animalic undertones add a touch of mystery and depth, making this fragrance both alluring and sophisticated.
Midnight Bloom has a strong initial burst that fades into its deeper notes after about an hour. For best results, apply it to pulse points and let it settle before stepping out. It reads better close to skin than across the room, so avoid over-application.
Fig. 01 — Midnight Bloom, Victoria's Secret
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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The Midnight Bloom line
2 fragrances, compared side by side
Designer Victoria's Secret
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What people
are saying.
Well loved by wearers: loved by 50%, disliked or hated by 6%.