Wild
“Wild by Kenzo is a Floral fragrance for women”
The Quick Read
Respected, if divisive — a citrus, sponsored composition with a woody undertone. Voted best for spring and summer wear, leaning feminine.
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Launched in 2015 and crafted by perfumer Maurice Roucel, Wild by Kenzo is a vibrant floral scent that captures the essence of fresh energy and natural beauty. The fragrance opens with the zesty zest of pink grapefruit and pomegranate, which cuts through the air like a burst of sunlight. At its heart, peony and orange blossom blend into a soft, warm embrace, while green almond adds an unexpected freshness. As it settles, musk and cedar create a woody base that grounds the composition with subtle earthiness.
Composition & Character
Notes Pyramid
Top
Opening
Heart
The Soul
Main Accords
When to Wear
Who Wears It
How It Wears
Application Tips
Wild’s top notes are bright but brief, so apply two sprays to ensure that the floral heart and woody base can develop fully. It reads best close to skin rather than across a room, making it ideal for daytime wear when you want a fresh, invigorating scent.
Maurice Roucel
Founding perfumer · 73 fragrances · b. 1948 · French
“I compose for the skin, not the blotter. A fragrance only truly exists when it meets warmth.”
Maurice Roucel is a master perfumer at Symrise whose prolific career spans five decades and hundreds of fragrances. Born in Saint-Girons in the French Pyrenees, he is celebrated for his ability to create scents of extraordinary sensuality — compositions that caress the skin and linger in memory. His masterpieces include Guerlain's Insolence, Lancôme's Trésor Midnight, and the landmark 24 Faubourg for Hermès. Roucel works with an almost musical sensibility, building fragrances in waves of tension and release.
Also created
Designer Kenzo
More from Kenzo
Edited by Scentsation Editorial
The story behind the bottle.
The crisp morning after a storm — when the air is charged with freshness, and every breath feels like a new beginning.
Fig. 01 — Wild, Kenzo
Where to buy.
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