Wild Rush
“Wild Rush by Initio Parfums Prives is a Aromatic Fougere fragrance for women and men”
The Quick Read
Well loved by wearers — a sweet, fruity composition with a woody undertone. Reads genuinely unisex on skin.
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Launched in 2026 by Initio Parfums Prives, Wild Rush is a Aromatic Fougere fragrance that blends the crispness of citrus and fresh spicy notes with the warmth of caramel and vanilla. The composition opens with an invigorating burst of citruses, which quickly gives way to a heart of lavender and fruity accords, creating a vibrant tension between freshness and sweetness. As it settles into its woody base, Wild Rush reveals a comforting embrace of caramel and vanilla, grounding the overall effect in a sense of comfort and intensity.
Composition & Character
How It Wears
Application Tips
Apply Wild Rush to pulse points for an immediate hit of citrus and spice that will evolve into its caramel and vanilla base over time. The high-intensity formula means it doesn't need much; one or two sprays can carry you through the day.
Designer Initio Parfums Prives
More from Initio Parfums Prives
Edited by Scentsation Editorial
The story behind the bottle.
The burst of energy you feel when stepping into a sunlit room after a brisk morning walk, where the crisp air mixes with the sweet warmth of freshly baked goods.
Fig. 01 — Wild Rush, Initio Parfums Prives
Where to buy.
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